Bella Vita: The Work is the Reward

An identity built for the good life.

Christine and Joey asked me to create the name design for their Sea Ray, Bella Vita, docked in Atlantic City. They wanted something elegant but fun, a design that feels like summer, ease, and champagne at sunset.

Bella Vita | Atlantic City, NJ

For this fun little job, I hand lettered the name, balancing flow and flair with something that would shine both on the water and in photos.

The job became the reward. We spent the day on the Atlantic Ocean, docked in Atlantic City to see our good friend Stefan play with The Exceptions, and had coffee in the marina.

Design isn’t just about the work, it’s about where the work takes you. This time it’s onto the boat on ther Atlantic Ocean, into the sunshine, and straight into the good life.

#identity #designaboat