Bella Vita // Atlantic City New Jersey
Hand Lettered Vector Art

Hand-Lettered Identity for a Life at Sea

Challenge:
Design a sophisticated, custom hand-lettered logo to grace the side of a boat. The lettering needed to be clear from a distance, elegant up close, and worthy of the name Bella Vita:" the beautiful life.”

Solution:
The mark was created by hand, refined in ink, and crafted into a precise vector to ensure it could scale across both physical and digital applications. The letterforms curve with the motion of the boat, evoking luxury without being fussy.

Result:
A gold-lettered signature that gleams in the sun. A happy couple on the water. A name that now lives at sea and is designed to move.