Brand Development, Brand Application
LP Platow, Designer
A Signature Logo + Calling Cards : Lucy Gair Rosen
Lucy Gair Rosen // Bluffton, South Carolina
“Telling the stories of nature through my photographs is my passion . . .” - Lucy Rosen
Lucy has always been a visual storyteller – and, ever since she can remember, she's looked to the power of photography to make a story come to life. She's at home than when she has a camera in hand, and nothing brings her more joy than capturing what she calls the “trifecta””: when the subject, environment and the conditions all align for me to tell the story through a photo.
2024-0116
First trip of the year, Bluffton, South Carolina.
Lucy's work is sensational, so when she asked me to design a business card to represent her work, I was both honored and challenged.
My primary goal was to encapsulate the essence of Lucy's exceptional photography skills, particularly in her captivating captures of nature and birds. I sought to create a visual narrative that not only mirrors her brand but also teases the viewer into the profound intricacies of her photographs. This design isn't just a card; it's a view through her lens into Lucy's world of mesmerizing imagery, inviting each recipient to immerse themselves in the beauty she seems to effortlessly capture through her lens.
